| Grade Range: | |
| 11–12 | |
| Prerequisites: | |
| Marketing 1,2 | |
| Course duration: | |
| Two or four semesters, with community classroom (internship) options | |
| Subject area in which graduation credit will be given: | |
| Practical Arts; community classroom sections may be repeated for credit | |
| UC subject area satisfied: | |
| g - College Preparatory Elective | |
| Course Description: | |
This course will provide an overview of the origins, current concepts and practices of American and global marketing. It will examine how written and oral communication is used to develop strategies that marketers then use to promote and/or sell goods, services and ideas. Students will also explore the concepts of professional sales and marketing, specifically the motivations and decision-making processes of consumers. Paid and unpaid internships are part of the course curriculum. | |
| State Course Code(s): | |
| 8277, 8278: 8310 - Intermediate Marketing (Concentrator) 8279, 8280: 8311 - Advanced Marketing (Capstone) 8289, 8290: 8311 - Advanced Marketing (Capstone) | |
| Basic Texts and Teaching Guides: | |
| Farese, Kimbrell, & Woloszyk, Marketing Essentials, Glencoe, 2012. | |