| Grade Range: |
| | 9–12 |
| Prerequisites: |
| | Successful completion of Marketing 1,2 |
| Course duration: |
| | Two semesters |
| Subject area in which graduation credit will be given: |
| | Practical Arts |
|
| Course Description: |
| | This course provides students opportunities to acquire higher-level skills in the areas of product planning, buying, pricing, promotion, and distribution; understanding customer needs and handling questions and objections; knowledge of different sales techniques and strategies; use of management marketing research information; financial and management skills needed in owning a business; and product services and risk management. |
| State Course Code(s): |
| | 8310 - Intermediate Marketing (Concentrator) |
| Basic Texts and Teaching Guides: |
| | Farese, Marketing Essentials, Glencoe/McGraw-Hill, 2006. |