| Grade Range: | |
| 11–12 | |
| Prerequisites: | |
| Marketing 1,2 | |
| Course duration: | |
| Two to four semesters | |
| Subject area in which graduation credit will be given: | |
| Practical Arts; community classroom sections may be repeated for credit | |
| Course Description: | |
| This course provides entry level training in event planning, sales and marketing. Employment possibilities include event planner, meeting manager, wedding consultant, and certified trade show marketer. Instruction includes selling, promotion, budget and finance, negotiations and contracts, room set-up, food and beverages, and health and safety relating to exhibitions, trade shows and special events.
Paid and unpaid internships are part of the course curriculum. | |
| State Course Code(s): | |
| 8490, 8491: 8310 - Intermediate Marketing (Concentrator) 8492, 8493: 8311 - Advanced Marketing (Capstone) 8496, 8497: 8311 - Advanced Marketing (Capstone) | |
| Basic Texts and Teaching Guides: | |
| Each site selects its own resources from available publications. | |