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Marketing 3,4 (0803, 0804)

Grade Range:
 Successful completion of Marketing 1,2
 Course duration:
 Two semesters
Subject area in which graduation credit will be given:
 Practical Arts
Course Description:
 This course provides students opportunities to acquire higher-level skills in the areas of product planning, buying, pricing, promotion, and distribution; understanding customer needs and handling questions and objections; knowledge of different sales techniques and strategies; use of management marketing research information; financial and management skills needed in owning a business; and product services and risk management.

Basic Texts and Teaching Guides:
 Farese, Marketing Essentials, Glencoe/McGraw-Hill, 2006.