| Grade Range: | |
| 9–12 | |
| Prerequisites: | |
| Successful completion of Marketing 1,2 | |
| Course duration: | |
| Two semesters | |
| Subject area in which graduation credit will be given: | |
| Elective. | |
| Course Description: | |
| This course provides students opportunities to acquire higher-level skills in the areas of product planning, buying, pricing, promotion, and distribution; understanding customer needs and handling questions and objections; knowledge of different sales techniques and strategies; use of management marketing research information; financial and management skills needed in owning a business; and product services and risk management. | |
| State Course Code(s): | |
| 8310 - Intermediate Marketing (Concentrator) | |
| Basic Texts and Teaching Guides: | |
| Farese, Marketing Essentials, Glencoe/McGraw-Hill, 2006. | |
CTE-45