Grade Range: |
| 9–12 |
Prerequisites: |
| Successful completion of Marketing 1,2 |
Course duration: |
| Two semesters |
Subject area in which graduation credit will be given: |
| Practical Arts |
|
Course Description: |
| This course provides students opportunities to acquire higher-level skills in the areas of product planning, buying, pricing, promotion, and distribution; understanding customer needs and handling questions and objections; knowledge of different sales techniques and strategies; use of management marketing research information; financial and management skills needed in owning a business; and product services and risk management. |
State Course Code(s): |
| 8310 - Intermediate Marketing (Concentrator) |
Basic Texts and Teaching Guides: |
| Farese, Marketing Essentials, Glencoe/McGraw-Hill, 2006. |